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Memory Hooks, known in the non-BNI world as tag lines. We
all want 'em, we all need 'em, but how to come up with one?
What do you think of when you
hear "The Real Thing"? Or how about "Just Do It"? Even
"Where's the Beef?" conjures up an image for a certain
generation, so how do you come up with a Memory Hook that
works as well for you as those three do for CocaCola, Nike
and Wendy's?
Dr. Ivan Misner, founder of
BNI - Business Network In'tl, the largest word-of-mouth
referral organization wrote the definitive book on Memory
Hooks.
Seven Second Marketing - How to Use Memory Hooks to Make
You Instantly Stand Out in a Crowd is a
great read and will guide you on creating a memorable
impression.
We strongly suggest you
add it to your library.
One of the most-asked
questions on the
BNI Yahoo Group is "Can anyone help me with a Memory
Hook". This site is meant to help answer that question. |
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| Look around,
know the site is in its infancy, and if you run across a
great memory hook, email it to us @
. Click
this image to see the newest online networking learning
center!
Want to read
Dr. Misner's book on Memory Hooks?
Visit a site with the book available as a PDF!
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